World’s Largest Meat Trade Show Welcomes Meat Alternatives

The IFFA (the world’s largest meat industry trade show) will welcome innovation in the plant-based and cell-based meat space at its upcoming show in Frankfurt in 2022. The event—which typically attracts thousands of meat industry professionals from countries around the world—has modified its name to “IFFA—Technology for Meat and Alternative Proteins” and is changing its marketing to appeal to both established companies and startups in the alternative protein space. 

“The market for meat alternatives is one of the world’s booming sectors at present and we aim to depict this development at the next IFFA,” Wolfgang Marzin, President and CEO of event organizer Messe Frankfurt, said. “The core area of expertise of our exhibitors and visitors has revolved around the processing, packaging, and sale of meat and meat products since time immemorial. Therefore, we are looking forward to expanding this focus, presenting exciting new products, and discussing intelligent applications—a genuine boost to innovation.”

The IFFA is expanding its scope to include alternative proteins to take advantage of the potential of the plant-based meat industry, which is predicted to grow to $12 billion by 2025 at an annual growth rate of 18 percent (compared to only a 0.2 percent annual growth rate predicted for the traditional meat industry by 2025). 

Registration for IFAA exhibitors opens in mid January 2021 and the event will take place from May 14 to May 19, 2022.