Thursday, April 22, 2021
  • Contact Us
  • Privacy Policy
Vegos
  • Home
  • About
  • News
  • Health
  • Food
  • Recipes
No Result
View All Result
Vegos
  • Home
  • About
  • News
  • Health
  • Food
  • Recipes
No Result
View All Result
Vegos
No Result
View All Result
Home News

Popular UK Vegan Frozen Food Line to Debut In US in 2021

November 18, 2020
in News
2 min read
0 0
Popular UK Vegan Frozen Food Line to Debut In US in 2021

In the summer of 2021, vegan food brand Wicked Foods—which is currently sold under the Wicked Kitchen brand at Tesco stores in the United Kingdom—will make its debut in the United States. In 2018, the then 20-item Wicked Kitchen line first launched at 600 Tesco supermarket locations and sold 2.5 million units in its first 20 weeks. Since then, the line expanded its offerings at Tesco to more than 80 vegan products across multiple categories, including prepared meals such as Spicy Mushroom and Veg Sourdough Pizza, Toasted Three Onion Dip, Mac Attack Salad Bowl; vegan meats such as Mexican Style M’Shroom Shreds, BBQ Fib Rack, and Wicked Chorizo Style Bangers; desserts such as Red Velvet Brownie, Sticky Toffee Pudding, and Lemon Cupcakes; and much more. After the success of the line, Tesco has made a five-year commitment to increase sales of its meat alternatives by 300 percent. 

Built upon the mission of providing exciting plant-based meal solutions, Wicked Foods was created by New England-born vegan chef brothers Chad and Derek Sarno—former Global Executive Chef for Whole Foods Market who currently work as Tesco’s Executive Chef and Director of Plant-Based Innovation. The brothers also co-founded vegan seafood brand Good Catch Foods—which sells vegan tuna pouches, frozen crab cakes, and fish burgers at retailers across North America—and have written several cookbooks. 

“Our mission is to help people cook and eat more plants knowing that we’ll be saving millions and millions of animals each day which improves our planet while supporting our farmers and our health,” Derek Sarno said. “We’ve created the tools, recipes and products to make it simple, flavorful, and fun for people to eat more plant-based foods in the UK, and we are excited to now bring these to the US, Canada, and other European countries.”

The US expansion will be led by Wicked Foods’ new CEO Pete Speranza, a consumer packaged goods (CPG) industry veteran and partner at Unovis, a global leader in the alternative protein sector. “In my nearly 25 years in CPG, I haven’t seen anything quite like what Chad and Derek have been able to create with Wicked Foods,” Speranza said. “Their commitment to producing the most crave-able, sought after, chef-crafted plant-based foods is driving huge demand in the UK, and we know Americans are ready for this genuine and unapologetic approach to plant-based eating. Beyond that, it’s not only vegans that are creating demand but also mainstream consumers who want in on alternative protein options that put flavor first.”

All of Wicked Foods products center around plant-based, ready-made meal solutions and the brand will announce which specific products it intends to debut in the US closer to its launch in 2021. As part of the brand expansion, Wicked Foods will launch “Plant Your Flag,” an initiative that asks fans to share where they’d like to see the brand’s products to help guide availability in the US and globally.

Please support independent
vegan media and get the very best
in news, recipes, travel, beauty, products,
and more.
Subscribe now to the world’s #1 plant-based magazine!

Subscribe
Give a Gift


Credit: Source link

ShareTweetSendShareShare
Previous Post

British Vogue: “Fashion Finally Needs to Disown Fur”

Next Post

Beyond Burgers to Launch in 7,000 CVS Stores

Related Posts

Spanish Soccer Giant Real Madrid Partners with Meatless Farm to Make Sports More Plant-Based
News

Spanish Soccer Giant Real Madrid Partners with Meatless Farm to Make Sports More Plant-Based

March 22, 2021
Unilever Launches Hourglass’ First Bug-Free Vegan Red Lipstick
News

Unilever Launches Hourglass’ First Bug-Free Vegan Red Lipstick

March 21, 2021
India Gets Its First Vegan Milk Chocolate Bars
News

India Gets Its First Vegan Milk Chocolate Bars

March 21, 2021
Vegan Griddled Flaky Welsh Cakes
News

Vegan Griddled Flaky Welsh Cakes

March 21, 2021
Load More
Next Post
Beyond Burgers to Launch in 7,000 CVS Stores

Beyond Burgers to Launch in 7,000 CVS Stores

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
Update on Mankai Duckweed as a Source of B12 – Vegan Health

Update on Mankai Duckweed as a Source of B12 – Vegan Health

November 8, 2020
New Crispy Vegan Chicken Patties Launch at Costco

New Crispy Vegan Chicken Patties Launch at Costco

May 15, 2020
Omnipork (Finally?) Launches Vegan SPAM

Omnipork (Finally?) Launches Vegan SPAM

May 20, 2020
Stephen Fry Cooks Up a Vegan Storm to Beat Climate Change

Stephen Fry Cooks Up a Vegan Storm to Beat Climate Change

May 14, 2020
Stroke Rates of Vegetarian Health Professionals – Vegan Health

Stroke Rates of Vegetarian Health Professionals – Vegan Health

The Health Risks Of Dairy

The Health Risks Of Dairy

Thinking of Quitting Your Vegan Diet? Doctors Address 5 Common Health Questions

Thinking of Quitting Your Vegan Diet? Doctors Address 5 Common Health Questions

Plant-Based Health Expert Reviews The Impossible Burger

Plant-Based Health Expert Reviews The Impossible Burger

Stroke Rates of Vegetarian Health Professionals – Vegan Health

Stroke Rates of Vegetarian Health Professionals – Vegan Health

March 28, 2021
Vegan Almond Flour Pancakes | Vegan recipes by VegKitchen

Vegan Almond Flour Pancakes | Vegan recipes by VegKitchen

March 27, 2021
Baked Stuffed Apples with Streusel Filling

Baked Stuffed Apples with Streusel Filling

March 22, 2021
Spanish Soccer Giant Real Madrid Partners with Meatless Farm to Make Sports More Plant-Based

Spanish Soccer Giant Real Madrid Partners with Meatless Farm to Make Sports More Plant-Based

March 22, 2021
Vegos

This is an online news portal that aims to share latest trendy News, Health, Food, Recipes and stuff like that. Feel free to get in touch with us!

Latest Updates

  • Stroke Rates of Vegetarian Health Professionals – Vegan Health March 28, 2021
  • Vegan Almond Flour Pancakes | Vegan recipes by VegKitchen March 27, 2021
  • Baked Stuffed Apples with Streusel Filling March 22, 2021

Subscribe Now

© 2020 vegos.co.uk - All rights reserved!

No Result
View All Result
  • Home
  • About
  • News
  • Health
  • Food
  • Recipes

© 2020 vegos.co.uk - All rights reserved!

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In