Pizza Hut UK may be adding vegan meat toppings made by Beyond Meat to its menu.
Vegan_food_uk, an Instagram account that posts regularly about new vegan products and rumored menu additions, shared a photo taken by a follower at Pizza Hut’s Islington, London location. According to the window display, the restaurant will debut Beyond Meat’s Italian sausage.
LIVEKINDLY has reached out to Pizza Hut UK for comment on its collaboration with Beyond Meat. A Pizza Hut spokesperson said: “We’re always excited to share our latest news and collaborations, however we don’t have any further detail to share at the moment.”
Founded in 2009, Beyond Meat made its UK debut at Tesco supermarkets in 2018. The California-based brand expanded its European manufacturing capabilities after opening a new facility this summer, FoodBev Media reports.
According to a rumor that circulated in early October, McDonald’s UK may launch a vegan cheeseburger featuring a Beyond Meat patty. “We are always looking to develop new and exciting products for our customers looking to reduce their meat consumption,” McDonald’s said in a statement sent to LIVEKINDLY. “We will keep customers informed of any real product news through our website and social media channels.”
Vegan at Pizza Hut UK
The pizza chain, which operates more than 250 stores in the UK, has found success in its vegan menu, which has offered dairy-free cheese made by Violife since 2017. As of this year, customers can also order a vegan stuffed crust pizza.
In late 2019, Pizza Hut expanded its vegan menu to include meat-free chicken nuggets made by Quorn and dairy-free caramel cheesecake.
Pizza Hut UK trialed vegan pepperoni made from pea protein at the start of the year and added it to the menu due to its popularity. A spokesperson said at the time that the chain saw a “phenomenal uplift in sales” during the trial period. The UK locations have been known to trial new vegan menu items at the start of the year, coinciding with the Veganuary campaign. It first trialed a jackfruit-topped vegan pizza in January 2017, announcing it as a core menu item later that year in March.
This won’t be Pizza Hut’s first time putting Beyond Meat on the menu. It trialed vegan sausage crumbles in Puerto Rico and Beyond Burgers in China earlier this year. It is currently unknown when Pizza Hut UK will launch Beyond Meat.
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