Vegan director Kevin Smith will soon bring Mooby’s—a once fictitious restaurant that’s now a real-life, vegan-friendly pop-up—to Chicago. Smith first introduced Mooby’s in his film Dogma and it later made appearances in his other movies such as Clerks II and Jay and Silent Bob. In April, Smith brought the restaurant to life as a delivery-only pop-up in Los Angeles where it served Cowtipper burgers, hater totz, and lasagna sandwiches—with extensive vegan options. Last month, Smith expanded the concept to his hometown of Red Bank, NJ, where eased COVID-19 restrictions made it possible for Mooby’s to host a limited in-person experience at Gianni’s Pizzeria. In Chicago, fans can expect a week-long pop-up at a local eatery (the location of which will be disclosed next week) with an appearance by Smith—who will be in town on November 1 recording podcast event “Jay and Silent Bob Get Old” with co-star Jason Mewes.
To bring the Mooby’s concept to fans across the country, Smith partnered with digital food marketplace Goldbelly to make Mooby’s meal kits available for nationwide delivery. The vegan kit ($79) is packed with enough food to feed six people and features six Beyond Burger-based Vegan Cowtipper Burgers, sides of vegan chocolate-covered pretzels, four branded Mooby’s cups, four pretzel bags, a Kevin Smith download card, and a Mooby’s Meal gift.
With the help of his vegan daughter, actress Harley Quinn Smith, the acclaimed director went vegan in 2018 after surviving a “widow-maker” heart attack. Since, Smith has been an avid proponent of veganism and once paid a fan $200 to help him procure vegan food from his favorite eatery Veggie Grill during a layover at Chicago’s O’Hare International Airport.
Photo Credit: John Troxell
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