Entrepreneur Jaden Smith just released his very own pair of vegan leather sneakers. The musician teamed up with footwear manufacturing company New Balance. The duo launched their first collaboration: the NB for Jaden Smith Vision Racer.
According to New Balance, the vegan sneaker “merges classic New Balance design with Jaden’s unique, bold, fashion-forward aesthetic for a new silhouette that pushes the boundaries for sustainably-led footwear.” It features a clunky, thick bottom.
The Vision Racer also features design elements from Smith’s favorite New Balance shoes: the X-Racer and classic 1700. The Vision Racers are made with vegan, partially recycled materials like polyester.
“Shared values of transforming the status quo; staying true to oneself; giving back to community; and, respecting heritage while co-authoring a distinct future, are the foundation of the relationship between New Balance and Jaden Smith,” Chris Davis, New Balance Chief Marketing Officer and Senior Vice President of Merchandising, said in a statement.
The shoes will launch globally on the company’s website and in select retail locations with the “wavy baby blue” colorway on July 24. They will retail for a suggested price of $150. Additional colorways will be added throughout the year.
Jaden Smith and Veganism
Smith, who is also New Balance’s brand ambassador, signed a deal with New Balance in 2017. But his new vegan leather shoe isn’t the first time the actor has delved into veganism.
Smith launched a vegan food truck to help feed Los Angeles’ homeless population in June 2019. He set up the pop-up truck, dubbed “I Love You Restaurant,” on Skid Row, a neighborhood in Downtown Los Angeles that has a large homeless population.
Smith and his team gave out free vegan bowls featuring dark leafy greens, sweet potato, black beans, and grains. On Instagram, Smith wrote that the pop-up food truck “is a movement that is all about giving people what they deserve: healthy, vegan food for free.”
In September, the actor, along with rapper A$AP Rocky, set up the food truck at the Drew Hamilton Houses in Harlem, New York. The duo handed out more than 500 vegan meals to the local community.
“I’m so honored to have the I Love You truck all the way across the country in Harlem with the help of my brother A$AP Rocky and the whole AWGE TEAM. We love you Harlem,” Smith said in a statement.
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