Dr. Praeger’s Launches Vegan Turkey Burger

Today, food brand Dr. Praeger’s launched its newest vegan meat product, the Perfect Turk’y Burger, at retailers nationwide. Part of its Perfect meat-alternative line that already includes a beef-style burger, the new vegan turkey burger is made with a blend of carrots, sweet potatoes, and butternut squash and is sold frozen in two-pack patties for a suggested retail price of $4.99. 

“At Dr. Praeger’s we’re always innovating and looking to create new products that fill the needs of our ever-evolving community,” Dr. Praeger’s CEO Larry Praeger said. “As the average consumer seeks out more options for meatless protein with real ingredients, we knew it was time to expand our Perfect product line. With few other meatless ‘turkey’ burgers on the market, we knew we needed to deliver. I’m proud to say the Perfect Turk’y Burger now offers variety to the lineup to add an extra meat’y option to help Americans easily consume less meat while still eating clean and getting their vegetables in.”

While options abound when it comes to vegan beef-style burgers, plant-based turkey burgers are few and far between. In May, grocery chain Trader Joe’s launched its own private-labeled vegan Turkeyless Protein Patties after debuting its beef-like vegan Protein Patties to much fanfare in January 2020.