Dr. Praeger’s Enters Refrigerated Aisle at Walmart with New Vegan Burger Line

Food brand Dr. Praeger’s recently launched a new vegan burger line at Walmart stores nationwide. The Refrigerated Burger line—the first non-frozen food line offered by the 25-year-old brand—is available in two flavors: Classic Veggie Burger and Chipotle Black Bean Veggie Burger and retails for $4.98 per pack of two. 

“As meat-alternative products expand to all corners of the grocery store, Dr. Praeger’s wants to meet our customers where they are shopping and provide the veggie-forward options they love,” Dr. Praeger’s CEO Larry Praeger said. “We know there is still a large market for traditional veggie burgers that look and taste like vegetables, and we want to continue to provide this option to our customers in every section where they are shopping.”

In recent years, the non-vegan brand has launched a number of new all-vegan products, including its Pure Plant Protein line of sausages, chik’n tenders, burgers, and nuggets and the Perfect Turk’y Burger—one of the only vegan turkey burgers, next to Trader Joe’s Turkeyless Protein Patties, on the market.