Amsterdam-based food delivery service Vegan Masters is set to launch COVID-proof, contactless vegan vending machines in the Netherlands.
The company’s founder, Danny Galiart, announced the new product launch on LinkedIn. He wrote, “Soon we will launch our smart vending cooler. Contact-free, plant-based, daily fresh, to-go food!”
The company also delivers frozen, plant-based dishes. Offerings include soups, oats, power bowls, wraps, and muffins.
“Veganizing” The World
Vegan Masters was founded in order to help “veganize” the world. “The average Dutch person eats about 110 grams of meat, 352 grams of dairy, and 13 grams of eggs per day. The production of these animal products costs many times more raw materials and energy than if we consumed the same amount of nutrients from vegetable sources,” the company’s website reads.
“We see the effects of our consumption on our environment and our climate on a daily basis around us and in the news. And with a still-growing world population … eating meat and other animal products is simply no longer sustainable,” it added.
The company also works to minimize its impact on the environment. “We can have the greatest positive effect on the environment by convincing as many people as possible to opt for a more plant-based diet,” it said.
Rise Of Veganism In The Netherlands
According to data released last year from market research firm IRI Nederland, the number of plant-based products in Dutch grocery stores has increased by 51 percent since 2017.
As plant-based meat surges in popularity, animal-based meat sales are on the decline. The data also revealed the sales of pork, beef, and game meat decreased by nine percent over the same period. Chicken sales had previously seen a two percent increase. However, they dropped by 0.4 percent in the first half of 2019.
Due to the increased demand for plant-based products, the Netherlands’ largest grocery outlets—Albert Heijn and Jumbo—have steadily been increasing their vegan and vegetarian ranges. Since 2016, the former has increased its meatless products by 33 percent.
In 2018, Albert Heijn added a dedicated, vegan refrigerated display case in one of its busiest locations in Amsterdam. The case contains ready-made meals from Uit de Keuken Van Maass.
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