Beyond Meat Launches Direct-to-Consumer Platform

Today, Beyond Meat is launching a new e-commerce site that allows customers to order plant-based meat products and have them delivered directly to their door within two days. The direct-to-consumer platform offers items that are exclusive to the site, including all-new bulk packs, mixed product bundles, limited-time offers, and trial packs of Beyond Meat products such as Beyond Breakfast Sausage, Beyond Burgers, Beyond Beef, and Beyond Sausage. Each order is packaged in an insulated shipping box, which can be recycled, and is shipped via UPS carbon neutral shipping. Today only, Beyond Meat is offering the first 1,000 shoppers $5 off all orders with the promo code GOBEYOND.

The addition of a direct-to-consumer site complements the company’s retail presence in more than 26,000 outlets across the United States, including Target, Walmart, Kroger, and Whole Foods. Last year, the brand expanded to club store Costco nationwide, and earlier this month, its Beyond Burgers launched in Sam’s Club and BJ’s Wholesale.