Sunday, March 7, 2021
  • Contact Us
  • Privacy Policy
Vegos
  • Home
  • About
  • News
  • Health
  • Food
  • Recipes
No Result
View All Result
Vegos
  • Home
  • About
  • News
  • Health
  • Food
  • Recipes
No Result
View All Result
Vegos
No Result
View All Result
Home News

An Ad Promoting Veganism Aired During the ‘Survivor Israel’ Finale

September 17, 2020
in News
2 min read
0 0
An Ad Promoting Veganism Aired During the ‘Survivor Israel’ Finale

An Israeli ad about veganism is estimated to have reached one-third of the population. The ad aired during the season finale of “Survivor Israel” on Sunday night. The show is one of the most-watched series in the nation’s television history.

The commercial features a couple on a grocery run; when the man picks out frozen lamb, his partner stops him and says she wants it “extra fresh.”

The couple goes to the butcher counter to request fresh meat, where the clerk gives them a live lamb. The butcher asks: “Would you like it chopped or wrapped?” 

A ‘Wider Public Discourse’

The voiceover says: “You’re not really surprised. More than a million Israelis have made the connection and stopped eating animals.”

The commercial then directs viewers to google “make the connection” for information on how to start a vegan diet.

“The Israeli audience saw on prime time, at the climactic moment of a reality show, the real source of the food it needs,” Omri Paz, founder and CEO of Vegan Friendly, said in a statement. He added that the advertisement aims to bring veganism “to the wider public discourse, and even influence many people to make a different choice when they approach the supermarket.”

Paz estimates that 35 percent of the population saw the commercial.

Commercials promoting veganism that reach mainstream audiences are rare, but they exist. Late last year, Tesco, the UK’s largest supermarket chain, aired a commercial promoting plant-based sausage that landed criticism from farmers. The 30-second advertisement depicted a young girl coming home from school. She then tells her father that she doesn’t “want to eat animals anymore.”

So, he makes a meal using the supermarket’s private label plant-based range instead.

Minette Batters, president of the National Farmer’s Union, claimed that the commercial “demonizes” meat. But, it’s more likely that it depicts an increasingly common household dynamic; sales of meatless food are expected to reach £1.1 billion this year, according to a Mintel report, driven by the nation’s flexitarians.
The commercial by Vegan Friendly is reportedly the first pro-vegan commercial to air in Israel, where interest in the lifestyle is on the rise. According to Google Analytics data compiled by Chef’s Pencil, which shares recipes and industry trends, shows that Israel is one of the top three nations searching for information on veganism.

Credit: Source link

ShareTweetSendShareShare
Previous Post

Walmart Just Launched Mickey Mouse Vegan Chicken Nuggets

Next Post

Is Daily Harvest’s Frozen Food Really Better For You?

Related Posts

Easy Vegan Poutine With Herby Gravy and Mozzarella
News

Easy Vegan Poutine With Herby Gravy and Mozzarella

March 7, 2021
Inside Kelley Farm Kitchen, the Most Beloved Vegan Restaurant in America
News

Inside Kelley Farm Kitchen, the Most Beloved Vegan Restaurant in America

March 6, 2021
Philadelphia Couple Turns Pandemic Lockdown into Vegan Charcuterie Business
News

Philadelphia Couple Turns Pandemic Lockdown into Vegan Charcuterie Business

March 6, 2021
The Herbivorous Butcher Is Opening Minnesota’s First Vegan Fried Chicken Shop
News

The Herbivorous Butcher Is Opening Minnesota’s First Vegan Fried Chicken Shop

March 6, 2021
Load More
Next Post
Is Daily Harvest’s Frozen Food Really Better For You?

Is Daily Harvest's Frozen Food Really Better For You?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Trending
  • Comments
  • Latest
New Crispy Vegan Chicken Patties Launch at Costco

New Crispy Vegan Chicken Patties Launch at Costco

May 15, 2020
Update on Mankai Duckweed as a Source of B12 – Vegan Health

Update on Mankai Duckweed as a Source of B12 – Vegan Health

November 8, 2020
Colorado Now Has a Statewide Meat-Free Holiday, Thanks to Governor Jared Polis

Colorado Now Has a Statewide Meat-Free Holiday, Thanks to Governor Jared Polis

February 24, 2021
Stephen Fry Cooks Up a Vegan Storm to Beat Climate Change

Stephen Fry Cooks Up a Vegan Storm to Beat Climate Change

May 14, 2020
Easy Vegan Poutine With Herby Gravy and Mozzarella

Easy Vegan Poutine With Herby Gravy and Mozzarella

The Health Risks Of Dairy

The Health Risks Of Dairy

Thinking of Quitting Your Vegan Diet? Doctors Address 5 Common Health Questions

Thinking of Quitting Your Vegan Diet? Doctors Address 5 Common Health Questions

Plant-Based Health Expert Reviews The Impossible Burger

Plant-Based Health Expert Reviews The Impossible Burger

Easy Vegan Poutine With Herby Gravy and Mozzarella

Easy Vegan Poutine With Herby Gravy and Mozzarella

March 7, 2021
Inside Kelley Farm Kitchen, the Most Beloved Vegan Restaurant in America

Inside Kelley Farm Kitchen, the Most Beloved Vegan Restaurant in America

March 6, 2021
Philadelphia Couple Turns Pandemic Lockdown into Vegan Charcuterie Business

Philadelphia Couple Turns Pandemic Lockdown into Vegan Charcuterie Business

March 6, 2021
The Herbivorous Butcher Is Opening Minnesota’s First Vegan Fried Chicken Shop

The Herbivorous Butcher Is Opening Minnesota’s First Vegan Fried Chicken Shop

March 6, 2021
Vegos

This is an online news portal that aims to share latest trendy News, Health, Food, Recipes and stuff like that. Feel free to get in touch with us!

Latest Updates

  • Easy Vegan Poutine With Herby Gravy and Mozzarella March 7, 2021
  • Inside Kelley Farm Kitchen, the Most Beloved Vegan Restaurant in America March 6, 2021
  • Philadelphia Couple Turns Pandemic Lockdown into Vegan Charcuterie Business March 6, 2021

Subscribe Now

© 2020 vegos.co.uk - All rights reserved!

No Result
View All Result
  • Home
  • About
  • News
  • Health
  • Food
  • Recipes

© 2020 vegos.co.uk - All rights reserved!

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In