Amsterdam’s Vegan Junk Food Bar Is Going Global

Looking to own your own plant-based restaurant? Amsterdam-based chain Vegan Junk Food Bar (VJFB) is expanding worldwide—and it’s looking for franchisees.

VJFB is an “award-winning concept that’s on a mission to create a positive impact on animal, environmental, and human welfare.”

The chain carries a variety of sustainable junk food dishes. Menu items include truffle burgers, vegan shrimp, plant-based chik’n sandwiches, and more.

And with six branches already under their belt, the brand’s founders—Edwin James Streep and Lorenzo Muñoz—are looking to expand internationally.

“It is our aspiration […] that people across cities worldwide be introduced to our mouth-watering plant-based food and unique sustainable lifestyle experience,” they wrote in a statement.

They continued: “This ambition is made further possible through franchising. [As well as] collaborating with like-minded organizations with a similar belief system and shared values.”

Vegan Junk Food Bar Goes Global

Streep and Muñoz opened the first VJFB restaurant on the west side of Amsterdam in April 2017.

By 2019, the duo had opened five VJFB restaurants, including the one in Amsterdam West, across the Netherlands. This year, the chain is expanding outside of the country for the first time. It is opening a location in Spain.

“Our longtime dream turned into our #vegantakeover mission. [It] has entered a new milestone in 2020 with the first border crossing VJFB restaurant located in España, in beautiful Barcelona,” the pair wrote.

The founders say their passions extend far beyond just food and hospitality. “We are equally passionate about climate change and animal rights,” they wrote.

Studies show the consumption of meat and dairy negatively impacts the planet, as well as human health. The company aims to help minimize the damaging effects factory farming has on the planet.

“Our mission is to break through the stigma surrounding plant-based food. And to introduce people to this in an approachable way, without compromising taste, texture, and experience,” Streep and Muñoz wrote.

VJFB is currently seeking qualified partners to help it achieve its goal. Those interested in collaborating with the company can apply online.