Every day it can seem like another celebrity comes out with a beauty and skin care brand. But with so many vegan and cruelty-free products being introduced by your favorite pop stars, actors, and influencers, we say, keep ‘em coming!
While all of these brands are cruelty-free, not all are vegan. However, most brands are transparent about the animal-derived ingredients they use and which products they are in. With a little research, you can make sure your purchases are in line with your values.
A Guide to Vegan, Cruelty-Free Celebrity Beauty and Skin Care Brands
1. Rare Beauty by Selena Gomez
Selena Gomez has come a long way from her start on Barney & Friends. Now a pop singer with some killer bops and an actress in edgier films like Spring Breakers, she’s added makeup impresario to her resume. Gomez’s Rare Beauty launched on RareBeauty.com and Sephora on September 3. “[W]e’re proud to share that our products will be 100% vegan and cruelty-free,” she shared on an Instagram. “Like you, we love and care for our animals too.”
2. Fenty Beauty and Fenty Skin by Rihanna
Rihanna burst onto the pop charts in 2003 and has been full speed ahead ever since as a performer, philanthropist, and fashion icon. She launched Fenty Beauty in 2017 and Fenty Skin in the summer of 2020. Both Fenty Beauty and Fenty Skin are cruelty-free brands and they don’t let suppliers conduct animal testing on their behalf, either. (Rihanna allegedly responded to a fan’s DM asking about whether the line tested on animals with, “you callin’ me an animal?”) Fenty Skin is a fully vegan line, but Fenty Beauty is not. They explain on their website that some products contain beeswax or carmine.
3. KVD Vegan Beauty by Kat VonD
You’d be forgiven if you didn’t realize Kat Von D was on reality TV before she ran a hugely successful makeup line. But yes, tattoo artist Von D launched Kat Von D Beauty in 2008, following her success on Miami Ink. In 2016, after becoming vegan herself, Von D made her beauty line vegan, too, and renamed as KVD Vegan Beauty. “If I have the power and the ability to make it easy for people to live a compassionate life, then I’m so excited,” she said. “And I see that as an opportunity to help. I like being an example of activism in different ways.” She’s also branched out into vegan fragrances, vegan candles, and vegan shoes.
4. Lauren Conrad Beauty by Lauren Conrad
Who could have imagined that when Lauren Conrad first appeared on Laguna Beach in 2004 that her ultimate goal was world domination? In addition to several books and successful clothing lines, the Hills star launched a beauty line this summer. Lauren Conrad Beauty is vegan, cruelty-free, certified clean, and PETA-approved. “We are committed to creating beautiful products that are clean, environmentally-friendly, ethically-sourced, and vegan so you can feel good about what you’re putting on your skin,” she says on her company’s website.
5. KORA Organics by Miranda Kerr
Supermodel Miranda Kerr is beautiful both inside and out: Her beauty and skin care line, KORA Organics, is PETA-certified cruelty-free and almost entirely vegan. “These products are not tested on animals – they are tested on me,” Kerr says on her website. The only two non-vegan products (they contain beeswax) are clearly listed on their website. All KORA Organics products are certified organic, too!
6. Florence by Mills by Millie Bobby Brown
Actress Millie Bobby Brown is only 16, but she’s already extremely accomplished (perhaps you’ve heard of a little show called Stranger Things?). Last year, this impressive teen launched a beauty line, called Florence by Mills, that is Vegan Action-certified and PETA-certified cruelty-free. Brown named Florence by Mills after her beloved grandma, but the brand is targeted towards teens with fun products like peel-off masks and body highlighter.
7. Flower Beauty by Drew Barrymore
After a career starring in too many iconic films to name, Drew Barrymore took a detour and launched Flower Beauty, a makeup and skin care brand that is cruelty-free. “We’ve been cruelty-free since day one,” the brand says on its website. “We test our products on people, not our furry friends.” The line isn’t entirely vegan (they use carmine and beeswax in some products), although the actress does follow a vegan diet herself when she is filming. Flower Beauty can be found at Walmart and Ulta, and Superdrug in the UK.
8. Honest Beauty by Jessica Alba
Jessica Alba’s popular brand The Honest Company delivers everything from baby wipes to laundry detergent to tampons — all without 2,500 harmful chemicals. In 2015, she branched out with Honest Beauty, which can be found at Cult Beauty, Target, and Boots in the UK. Honesty Beauty is cruelty-free but not all products are vegan. “Ever since I’ve been in the makeup chair, I’ve wanted to create beauty products that delivered high-impact results and created lasting looks made with safe ingredients and without synthetic fragrances, because women deserve to have uncompromising products that work,” the actress said.
9. Lady Gaga, HAUS Laboratories
Lady Gaga is as famous for her pop music as her acting in A Star Is Born. But in 2019, she took another star turn with her own beauty line, HAUS Laboratories, that is vegan and cruelty-free. “We love animals and do not test our products or ingredients on them,” the website says. Available on both its own website and Amazon, the line fulfills Gaga’s promise that beauty is about creativity and self-discovery. This summer, Gaga and HAUS Laboratories landed on a special cover of Allure magazine’s Beauty of Beauty issue.
10. e.l.f. Cosmetics partnership with Alicia Keys
The affordable beauty line e.l.f. Cosmetics makes makeup accessible for everyone — and it just so happens the line is 100 percent vegan and cruelty-free. This summer, the multi-Grammy Award-winning performer Alicia Keys announced she’ll be launching her own beauty line with e.l.f. Details are scarce for now, but we can expect Keys’ line to drop in 2021.
11. Josie Maran, Josie Maran Cosmetics
Josie Maran began modeling at 17 and soon began to wonder just what was in the makeup and skin products put on her face at photoshoots. She launched the cruelty-free line Josie Maran Cosmetics in 2007 with a focus on argan oil as a wonder ingredient. Many of her makeup and skin care products are vegan. The company claims to sustainably harvest all non-vegan ingredients, such as lanolin. Josie Maran Cosmetics is available at QVC and Sephora.
12. Kesha Rose Beauty by Kesha
Singer Kesha is known for her party-hearty pop songs and her brightly-colored beauty line. Kesha Rose Beauty is just as fun. The singer proudly shares on Instagram that “vegan beauty is the only way to go.” Kesha Rose Beauty is cruelty-free and vegan and is in PETA’s Global Beauty Without Bunnies Program.
LIVEKINDLY is here to help you navigate the growing marketplace of sustainable products that promote a kinder planet. All of our selections are curated by the editorial team. If you buy something we link to on our site, LIVEKINDLY may earn a commission.
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