IKEA stores in the Netherlands are now selling the Beyond Burger (Photo: Adobe. Do not use without permission)
IKEA has added the Beyond Burger to its growing plant-based menu, according to Food Ingredients First.
The Swedish furniture giant has added the high-tech patty to its instore eateries in Amsterdam and Amersfoort, The Netherlands.
The company has been expanding its plant-based offering around Europe. This latest option joins the chain’s highly publicized vegan hot dog.
‘Vegetable proteins’
“In line with our ‘Eat What You Love’ mission, we want consumers to enjoy their favorite dishes with the benefits of vegetable proteins,” said Bram Meijer, Regional Marketing Director EMEA of Beyond Meat.
“We are excited to introduce IKEA customers in Amsterdam and Amersfoort to the delicious taste and texture from the new Beyond Burger.
“Our goal is to make vegetable proteins more accessible and we are proud that we can achieve this goal in collaboration with IKEA which also strives for a more sustainable life.”
‘New, tasty and healthy vegetarian options’
“We look emphatically at vegetable variants of existing dishes with meat and we increasingly introduce new, tasty and healthy vegetarian options,” said Marcel Ruttgers, Food Manager at IKEA.
“Moreover, we show that a healthier and more sustainable life does not have to be complicated. The cooperation with Beyond Meat fits in well with this.”
IKEA serves the Beyond Burger on a bun with tomato, red onion and lettuce, with fries and sauce for €7.90.
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